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Black Pie Day, not Black Friday

Nov 15 2018

Black Pieday not Black Friday

A refreshing alternative to the usual Black Friday spending-frenzy, Black Pie Day is an opportunity to spend wisely, giving to a good cause in return for delicious pies.

Two of our award winning Classics, Moo and Kevin, will be baked in a charcoal pastry for lunchtime on Friday 23 November, turning the traditionally golden crust to black.

Black Pieday - charcoal pastry Pieminister

Both pies will be on the lunchtime menu from 12noon in all of our cafés and restaurants for £5 each, every penny of which will go direct to Shelter to help people who are struggling with bad housing or homelessness.

We asked our friends at Shelter to tell us how our support can help this winter….



We’re excited to partner with Pieminister for Black Pieday. Pieminister will donate 100% of the profits for each ‘black pie’ sold at lunchtime on Friday 23 November to Shelter.

All donations will support our work, delivering vital support for people struggling with bad housing and homelessness. We believe everyone should have a safe, secure and affordable home. Our work won’t stop until there’s a home for everyone.

This is your chance to do something worthwhile on Black Friday, by helping people who really need you. By supporting Black Pie Day and tucking into a Moo or Kevin pie, you’ll help families across the country access the housing advice they need.


Shandor - Pieminister and Shelter do Black Pieday

When Shandor became disabled after an accident at work, he fell behind on rent payments and had to give notice to leave.

‘I was just thinking, “What happens now, where am I going to sleep? Where am I going to shower? Where am I going to cook? Where’s my son going to go? Am I still going to be able to have access to him?”.’

Shandor called our housing helpline and received support from one of our expert advisers. With our help, Shandor found a new place to live. But too many others are facing an uphill struggle to find a safe, secure home of their own.

To find out more about Shelter’s work, visit

Topics: charity