Pieminster X Tingly Ted’s Handy Pies at Ipswich Town F.C.
Our new Handy Pies proved they’re in a league of their own at Ipswich Town FC for their first game of the season (and ITFC superfan Ed Sheeran rocked up to help us hand them out to fans!).
In one of our spiciest collabs so far, we launched two exclusive Handy Pie recipes with Tingly Ted’s, Ed Sheeran’s hot sauce brand, at Ipswich Town FC’s opening match against Liverpool. This was the Club’s first Premier League match in 22 years, so it was always going to be special. Ed’s surprise appearance on the pie stall took the whole match day experience to another level!
Designed to eat on the go, our new handheld Handy pies are the perfect pre-game footie pie so we knew they’d go down a storm in the Portman Road Fan Zone. Cooked in (and eaten out of) a fully recyclable, grabbable box, they’re a dream to dish out fast. The fans were full of praise and keen to know if Pieminister x Tingly Ted’s Handy Pies would be a permanent fixture at the stadium (as was Ed himself apparently!) So watch this space…