Privacy Policy (the “website”) is owned and operated by Pieminister Limited, a company registered in England and Wales with registered number 4638465. The registered office is Pieminister Ltd, Charlton Road, Bristol BS10 6NF.

Pieminister Ltd. is committed to ensuring that your privacy is protected, and understand that you need to know exactly what we are doing with your data – after all, it’s yours, not ours.

This Privacy Policy explains how we use the information we collect about you, how you can limit the use of that information and the procedures we have in place to safeguard your privacy.

Please contact us on if you have any questions about this Privacy Policy, or are at all concerned about the privacy of your data.

About this Privacy Policy

In this Privacy Policy, the terms “we”, “our” and “us” mean Pieminister Limited and the terms “you” and “your” mean you as a user of this website or as a member of our loyalty club. We occasionally modify this Privacy Policy and will post any changes to this page so that you are always aware of any changes.

This version was last updated on 15 May 2018.


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Here’s everything you need to know

  1. Who we are in the data collection process
  2. What personal data is being collected from you?
  3. How your personal data is collected
  4. How we use your personal data
  5. Who will your data be shared with?
  6. How do we keep your data secure?
  7. How long do we keep your data for?
  8. What happens if you don’t want us to hold your data anymore?
  9. Your legal rights
  10. What we may need from you
  11. Who we are in the data collection process

1. Who we are in the data collection process

Pieminister Limited is the “data controller” and is responsible for your personal data. If you are at all concerned about the privacy of your data, please contact us using the details set out below.


Phone: 0117 942 3300

Postal Address: Pieminister Ltd, 24 Stokes Croft, Bristol, BS1 3PR.

2. What personal data is being collected from you?

When you sign up to our V.I.Pie or Social Club (subscribe to our mailing lists) or enter a competition, we request personal data from you, such as your name, email, date of birth, location and postal address. This information allows us to understand a little more about you so that we can send you relevant news such as an offer or promotion in your nearest Pieminister.

When you place an order, request a catalogue or provide feedback using our website, we need to know your name and other information such as your postal address, e-mail address, telephone number and your credit card number and expiry date or bank account details etc. We gather this information to allow us to process your request.

The relevant information is then used by us, our agents and sub-contractors to provide you with the service you have requested and to communicate with you on any matter relating to the provision of the service in general.

We may collect, store and transfer different types of personal data about you which we have grouped together as follows:

  • Identity data includes title, first name, last name, date of birth and gender
  • Contact data includes a billing address, delivery address, email address and telephone number
  • Technical data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website
  • Transaction data includes details about payments to and from you and other details or products and services you have purchased from us
  • Financial data includes bank account and payment card details
  • Profile data includes purchases or orders made by you, your interests, preferences, feedback and survey responses
  • Usage data includes information about how you use our website, products, and services
  • Marketing and communications data includes your preferences in receiving marketing from us and our third parties and your communications preferences.

We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our service and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual.

Please be assured that we never share your data with third parties unless you give us permission to do so.

3. How your personal data is collected

There are lots of different ways we can collect data from you, such as:

Direct interactions

You may give us your identity, contact and financial data by filling in data entry forms on our website, or by corresponding with us by phone, email, post or otherwise. This includes the personal data you provide when you:

  1. Join our V.I.Pie Club (subscribe to our mailing list);

NB: We store opt-in subscriber information securely via Campaign Monitor services; email address, name and preferred location are required, all other information is optional.

  1. join our Social Club (subscribe to our mailing list or sign up at an event);
  2. enter a competition, promotion or survey;
  3. purchase gift vouchers, V.I.Pie tokens or other goods from our online shop or in one of our restaurants;

NB: We use e-commerce software WooCommerce to process sales in our online shop. This software is developed by WooThemes. The technology behind WooCommerce is designed to optimise the shopping experience and cookies are used to support this. Please see our Cookies Policy for more information.

  1. make a booking at one of our restaurants or cafes;

NB: We provide online booking securely via ResDiary, using embedded booking widgets and systems operated by ResDiary. This helps us to manage bookings made at any of our Pieminister restaurants.

  1. submit an application for a Little Acts of Pieness donation, or
  2. give us feedback.

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

Please see out Cookies Policy for more information.

4. How we use your personal data

The below table outlines a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our interests are where appropriate.



Purpose/Activity Type of data Lawful basis for processing including the basis of legitimate interest
To register you as a new customer

(a) Identity
(b) Contact

Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges
(b) Collect and recover money owed to us

(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey

(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)(c) Consent mechanisms (you have opted-in to receive marketing material when entering a competition).
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)



We will only contact you with marketing material if you “opt-in” to receive our communications. Every time we send out marketing communications, we give users the opportunity to unsubscribe.

Promotions and offers

When we are running a promotion or offer, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

You will only receive marketing communications from us if you have “opted-in”.

Third-party marketing

We will always ask for your permission by a form of “opt-in” consent before we share your personal data with any company outside of Pieminister Ltd for marketing purposes.

Opting out

You may ask us to stop sending you marketing communications at any time by using the “opt-out” links on any emails or marketing messages you are sent. You can also contact us at any time to have your data completely removed from our systems.

Where you opt out of receiving marketing messages, this will not apply to personal data you have provided to us as a result of a product/service purchase.

Change of purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Who will your data be shared with?

We may need to share your personal data with the third parties set out below for the purposes set out in the table above.

External third parties

  1. Service providers acting as processors based who provide digital advertising services and IT and system administration services.
  2. Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance, and accounting services.
  3. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  4. Third parties who we collaborate with in relation to prize draws or promotions.

6. How do we keep your data secure?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We restrict access to your personal data to employees, agents, contractors or other third parties who have a business need to know. They will only be able to process your personal data with our permission and instruction and they are subject to a duty of confidentiality.

We have in place, sufficient procedures to deal with any suspected personal data breach and will notify you at the earliest opportunity and any applicable regulator of a breach where we are legally required to do so.

7. How long do we keep your data for?

We only keep your data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

By law, we are required to keep basic information about our customers, such as Contact, Identity, Financial and Transaction Data, for six years after they cease being customers for tax purposes.

8. What happens if you don’t want us to hold your data anymore?

You may at any time, request erasure of your personal data from our systems.

You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing where we have processed your information unlawfully or where we are required to erase your personal data to comply with local law.

We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

9. Your legal rights

When it comes to your personal data, you have the following rights to:

  1. Request access to your personal data
  2. Request correction of your personal data
  3. Request erasure of your personal data
  4. Object to the processing of your personal data
  5. Request restriction of processing your personal data
  6. Request transfer of your personal data
  7. Right to withdraw consent

If you wish to exercise any of these rights, please contact us. You will not be required to pay a fee to access your personal data, or to exercise any of the other rights.

However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We are required to respond to all requests within one month. Occasionally it may take us longer than a month to respond if your request is particularly complex or you have made repeated requests. In this case, we will notify you that we have received your request and keep you updated.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the opportunity to deal with your concerns before you approach the ICO, so please contact us in the first instance.

10. What we may need from you

It is important that the data we hold about you is both current and accurate. Please inform us if your personal data changes during your relationship with us.



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