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An Evening with The King of Chemo

Jul 21 2025

Pie and mash at the pub     The King of Chemo

What happens when you combine London’s best pies, fiendishly tricky quiz questions, and one of the world’s most inspiring humans? Pure magic – and over $500 raised for the American Cancer Society!

Earlier this month, we were absolutely thrilled to host a charity pub quiz at The Nellie Dean, a Pieminister pie pub right in the heart of Soho. The evening was hosted by the legendary Iain Ward, better known as The King of Chemo – a man who turned a terminal brain cancer diagnosis into an extraordinary mission to break records for charity fundraising.

An Unforgettable Night

The atmosphere was electric as teams of quiz enthusiasts tucked into a fabulous Pieminister pie feast, fueling their brains for the challenging questions ahead. And boy, were they challenging – especially our pie-themed round that had even the most seasoned quizzers scratching their heads!

The prizes were as unique as the evening itself:

  • First Prize: A year’s supply of pies (because what could be better?)
  • Second Prize: A £100 bar tab, courtesy of Bruno, The Nellie Dean’s legendary landlord
  • Third Prize: The chance to choose a tattoo design for Iain’s next piece of body art!

Why This Matters

At Pieminister, we’re incredibly proud to support Iain in his record-breaking fundraising journey. His approach to seizing the day and turning life’s biggest challenges into opportunities to help others is nothing short of extraordinary. Events like this remind us why community matters so much.

Join the Journey

If you’re not already following @thekingofchemo on social media, do yourself a favour and hit that follow button. At the very least, you’ll want to see what tattoo design the third-prize winners chose for Iain!

And next time you find yourself in London, make sure to pop into The Nellie Dean on Dean Street. It’s a proper London boozer serving up the best pies in the capital.

Here’s to Iain, to our incredible quiz teams, and to the power of pie, bringing people together for good causes. 🥧❤️

Topics: charity, event, News